I. Study the Trend of Home Decoration; Analyze, Summarize and Release Flooring Trend, and Exert Influence on Entire Home Decoration Industry.
In recent years, as a basic platform and an important component of home environment, the trend of flooring will not only be influenced by the trend of home decoration, but also become an important reference of the trend of home decoration. Through the study of the trend of global home decoration, the analysis, summarization and release of flooring trend, we wish to exert the flooring trend’s influence on entire home decoration industry.

II. Lead a Fashionable Lifestyle for Consumers with Flooring Trend.
As an important component of home environment, flooring is never as close to our life as it is now. Catch the flooring trend, introduce flooring on the leading edge into life and lead fashionable life for consumers. This is one of the main purposes of the press conference.

III. Change Consumption Habits, Promote “Smart Consumption”, and Decrease Human’s Influence on Nature

IV. Market “lifestyle”, innovate brand promoting patterns.
2009 Global Flooring Trend Press Conference is held for the first time in the industry. The press conference itself represents innovation. We wish to make it an industrial gala which is held each year or every two years. With different subjects and styles, it may become an innovative industry. And the press conference also has new meanings for marketing and brand promotion of flooring enterprises. Through participating the press conference, old patterns are broken. Influencing life styles with the released trend is a higher level marketing pattern. In other words, we are marketing a fashionable and healthy “lifestyle”. This will no doubt become an innovation of brand promotion.

V. Advocate Design Innovation, Lead the Market Development, and Push the Cause of Industrial Innovation.
Through the research of global flooring trend, we studied advanced foreign design and application concepts and realized the importance of innovation for flooring industry. In terms of design, we should explore the feature of each piece of wood, looking for “individuality” and “art”. Through advocating new designs and new products in the press conference, innovation is encouraged to break the homogeneous predicament of flooring industry with individuality and artistic expressions, demonstrating a picture of hundreds of flowers blooming, so as to lead the market development and push the cause of industrial innovation.