1. Homogeneous Problem of Flooring Products    
If a new product is released by some well-known flooring enterprise, many enterprises will follow and push forward the same products, leading to homogeneous products.
2. Weak Awareness of Brand
There are less innate brands, and even less brands with international influence.
3. Similar Methods of Publicizing and marketing
There is single publicizing method, lacking innovative ideas. Some enterprises simply copy other’s publicizing methods such as endorsement of a celebrity, holding press conference with model shows. In terms of marketing methods, price reduction, gifts, coupons, lucky draws are commonly seen. However, the importance attached on the trend of on-line sales is far from enough. The sales channels lack innovation.
4. Irrational Flooring Types (Products Structure)
Though non-solid wood is encouraged, there is a large portion of solid flooring in the market, which leads to waste of timer resources.
5. There are Some Misunderstandings about Flooring’s Chromatism and Flaws for Consumers.
Though Chromatism and flaws are attributes of solid wood floorings, consumers have some misunderstandings in accepting them.