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Interpretation on Subject of 2009 Global Flooring Trend Press Conference

(时间:2009-3-30)

In recent years, as a basic platform and an important component of home environment, the trend of flooring will not only be influenced by the trend of home decoration, but also becomes an important reference of the trend of home decoration.

Entrusted by China Wood International, Inc and “International Wood Industry Magazine”, Beijing Xiangfei Sunshine Media & Ad.Co., Ltd. has collected global samples and made market research for more than half a year. It made intensive study on the trend of global home decoration. According to the trend of garments and colors, based on Mass Psychology of Consumption, the global flooring trend is further discussed. After extensive consultation of authoritative organizations from home and abroad and industrial experts, as well as research and analysis, we come to the following conclusion:

2009 Global Flooring Trend:“Natural, Archaized, Low-profile but Luxury” →Mix &Match

I. Defining the Trend of “Mix &Match”
Originated from garment fashion industry, “Mix Match” is a classic example of the perfect integration of materials of multi styles. It receives great popularity in home decoration field in recent years. As an important part of home decoration, flooring will surely catch the trend. Though flooring styles vary a lot, the classic and ever lasting styles are only a few: natural, archaized, low-profile but luxury, simple and Chinese traditional. In the future, these styles will continue their popularity and develop into Mix Match while maintaining their own features. Among them, natural, archaized, low-profile but luxury styles are entrusted with the brand-new significance in this press conference. Therefore, we take these three styles as the key words of 2009 global flooring trend.
●Natural
For home decoration, city natural is a modern style, belonging to a consciousness of running away from industrial civilization in 1920s. With a natural attribute, flooring has a reflection with this style. Natural originates from people’s longing for nature. Therefore, original chromatism is maintained to the largest extent for the design of floorings. The original grain, even a knot is decorated and saved. Everything returns to the origin nature and purity. Another meaning of natural is absorbing the concepts of sustainable development and green environment protection advocated by international environment protection organizations such as World Wild Fund, decreasing people influence and the waste of timber resources. Using this type of flooring is also a Smart Consumption.
●Archaized
American Countryside, European Classical, Chinese Garden style form the archaized style in home decoration. When we take a closer look at foreign home decoration design, we will find that, no matter countryside, classical or garden style, a simple reminiscence is what people longing for. It is a distant imagination of history and a memory of bygone years.
In retrospect of above styles, we find that they are just fashionable archaized style of flooring in nowadays. After craft man’s manual work with great care, archaized effects are brought out through forms of speckle, corrosion, and carbonization, thus indicating a sense of time and space. No matter the splendid ancient Rome, or the classic Baroque, Rococo, their reflections will be found in different archaized floorings.
●Low-profile but Luxury
Low-profile but Luxury represents a humble magnificence. It is mainly displayed by: integrate various fashion elements in life into flooring design, practical without flaunting, luxury without high expense. The taste for life is shown naturally. Low-profile but luxury also has a special meaning in current economic environment: longing for taste without too much expense, avoiding many troubles.
These classic flooring styles may continue their popularity in the future, but without separate excellence. In the integration of eastern culture and western culture, with various designs of the dainty designers, these styles will integrate naturally. This is what Mix Match means.
Mix Match is a mutual match of styles, forms and materials. Without a unified style, it is more tolerant. Based on the keynote of humanity home, it plays an ever-changing and mysterious role with an effect of co-existence of colors and rhythm. The following is some specific forms of Mix Match:
 
II. Forms of Mix Match
For products, floorings could Mix Match without a unified style, thus having more tolerance. No matter style, color of material, or other elements, as long as the basic principles (keynote guidance, reasonable, comfortable) of Mix Match are observed, cross boundary Mix Match could be performed. The following are some forms of Mix Match.
1. Mix Match of styles
Mix Match of styles is the most important form. Natural, simple, archaized, low-profile but luxury, Chinese traditional, these classic flooring styles may wonderfully integrated into a colorful combination in the hands of the designer with similar feelings. For example, the combination of natural and archaized, their original feelings are in accordance of the essence of Mix Match. The original grains are like deep marks of time, old but dignified; the original knots are reserved, like buckles preserving the beauty of time with an endless aftertaste; the demonstration of the original colors of logs reminds people of the time of castle and manor. From natural to archaized, from archaized back to natural, with an interior relationship, these two styles demonstrate a reciprocal and natural feeling, without any contrived trace.
2. Mix Match of Specifications, Materials, and Spaces
The mix Match of flooring specifications and materials, as well as the Mix Match of flooring and the entire home space are all specific forms originated from the Mix Match of styles. After argues of flooring’s long or short, broad or narrow, uncertified specification breaks the unified traditional layout of flooring, forming various natural looks. Of course, timber natural chromatism is also a direction for Mix match. In terms of types and materials, the cross use of floorings of two materials, the combination of ordinary flooring and parquet, the mixed use of flooring and other ground materials are all specific forms, showing a sense of beauty through collision. In space, flooring’s functional application in different spaces needs to be considered, as well as the match of flooring and other household objects.



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