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| Speaker: |
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Mr.
Peng Hongbin |
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President |
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Krono Group, China |
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Personal profile |
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He was graduated form Renmin University of China, obtaining MBA degree from the State University of New York and doctor degree in management engineering from ChongQingUniversity. He used to work in Ministry of Foreign Affairs of China from 1990 to 1994, and then be the CEO of Power Dekor from 1994 to 2002 and take four years to build Power Dekor to be the first brand in China flooring market. Since 2005, he becomes the president of Krono Group, China. His study includes ˇ°the Theory and Practice of Virtual Managementˇ± and ˇ°the Practical Guide to China Wood Flooringˇ± and so on. |
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Company introdution |
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Krono was established in 1987 with 108 years of history. As a transnational wood group with longest history and largest scale, the network of Krono not only covers the world, but Krono actively promote the establishment of industry value chain and customer value chain to contribute to the development of wood industry.
Now, Krono has 29 industry bases globally in 18 countries. In 2004, the sales volume of laminated flooring alone amounted to 310 million square meters, representing 1/3 of the totals in the world, valued at 24 billion RMB Yuan and the sales turnover ranks the No.1 in the world of 10 years running.
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Presentation |
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Chinese flooring market ¨C brand establishment and strategy
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