From FCW.COM: [Dalton]  The Carpet and Rug Institute (CRI) is expanding its Seal of Approval program to “encourage carpet cleaning companies to provide a higher level of customer service and satisfaction,” the organization said "The Seal of Approval is designed to make carpet cleaning and maintenance easy by helping identify companies who use only superior performing products and equipment and are responsible for the workmanship of the services provided,” explained Werner Braun, CRI president. “As a result, customers can feel confident doing business with companies who have earned the Seal of Approval."