From FCW.COM: Armstrong expands its national television and print advertising of Armstrong hardwood and premium laminate floors to drive consumers to retailers. New 15-second TV spots feature different humorous life tests – a skateboarding bulldog, a soda drinking bear and a high-speed car chase – to highlight the beauty and durability of Armstrong hardwood floors.

"We've got the best flooring in the business," says Kent Clauson, general manager, marketing. "Our advertising makes that clear and drives sales for Armstrong retailers.

" The commercials will run on Home and Garden Television (HGTV), The Learning Channel (TLC), Food Network, Do It Yourself (DIY), Style and Arts &Entertainment (A&E). The Ellen DeGeneres Show and Extra will join Martha Stewart on the list of syndicated programs and Armstrong expands this year with Extreme Makeover: Home Edition. The coverage from the campaign is estimated at 1.6 million impressions against adults 18 and older.